Practical guides on demand generation, attribution, conversion infrastructure, and building a revenue system that connects spend to pipeline for B2B SaaS companies.
Attribution
Last-click attribution tells you which channel got the final click. It does not tell you which channels built the pipeline. Here is the difference and how to fix it.
LinkedIn Ads
LinkedIn is expensive. Most B2B SaaS companies run it for brand and hope it contributes to pipeline. Here is how to actually measure and optimize toward pipeline contribution.
Conversion
Most B2B SaaS companies run paid traffic to generic pages built for everyone. Segment-matched conversion paths are the highest-leverage CRO change most companies have not made.
A free diagnostic covers attribution, paid channels, conversion infrastructure, and pipeline connection.